Transforming ROAS for an E-commerce Brand with Life Digital Solutions
Results and Stats
In just 30 days, we transformed the brand’s advertising performance:
ROAS: Increased from 0.35 to 3.51
Sales: Grew by 400%
Cost Per Conversion: Reduced by 65%
CTR: Improved by 78%
Overview
In this case study, we showcase how Life Digital Solutions helped a growing e-commerce brand achieve incredible results. By implementing our tailored strategies, we took their Return on Ad Spend (ROAS) from 0.35 to 3.51 in just one month.
The Challenge
Our client, an emerging e-commerce brand, approached us with a pressing issue: their Facebook and Google Ads campaigns were underperforming. With a ROAS of just 0.35, they were struggling to break even, let alone scale their business.
Their main pain points included:
Poorly structured ad campaigns
Ineffective audience targeting
Low engagement and click-through rates (CTR)
Weak ad creatives that failed to resonate with their audience
Our Approach
We started by conducting a thorough audit of their existing campaigns to identify bottlenecks and opportunities for growth. Here’s what we implemented:
Deep Audience Analysis:
Leveraged in-depth audience insights to identify high-intent users.
Segmented audiences based on demographics, behaviors, and purchase history.
Ad Creative Overhaul:
Designed visually compelling ad creatives tailored to their audience.
Focused on showcasing the product’s benefits with engaging visuals and persuasive copy.
Data-Driven Campaign Structuring:
Introduced multiple ad sets to test different targeting parameters.
Applied dynamic creative testing to find top-performing combinations.
Conversion Optimization:
Enhanced landing page design for better user experience.
Streamlined the checkout process to reduce cart abandonment.
Continuous Optimization:
Monitored campaign performance daily and made data-backed adjustments.
Reallocated budgets to top-performing campaigns.
Want Results Like This?
Ready to scale your e-commerce brand and achieve outstanding ROAS? Let us help you grow! Book a free strategy call today to learn how we can replicate these results for your business.
